About Me

Sam Decker has spent his career as a marketing leader in startups, as a consultant and recently for Dell -- maximizing marketing, technology and online business results. As Senior Manager of Dell Consumer eBusiness for four years, Sam drove 4x growth in online conversion rates and consumer online sales of over $3 billion. Sam launched Dell’s Consumer CRM & Segmentation team, improving processes for sales call routing, direct mail, email, and customer experience.

Today, Sam is Chief Marketing Officer for Bazaarvoice (www.bazaarvoice.com), a company that provides social commerce solutions to major multi-channel brands such as Dell, Sears, Macy's and The Home Depot.

Sam is a Six SigmaGreen Belt, but a lifelong student of continuous marketing improvement through statistical analysis and creativity. He is also author of “301-do-it-yourself Marketing Ideas” and “How to Market with Computer User Groups.”

Sam holds a bachelor of sciences degree in business marketing management from California Polytechnic University, San Luis Obispo, California. He enjoys basketball, water-skiing, reading, movies, and any activity with his family.

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“Sam’s success is in large part due to his drive, great instincts and integrity --- must-haves for high tech companies to succeed today,” states Kirk Dando, founder Dando Advisors.

Jim Innes, notable Austin photographer (austinimages.com) says, “Although busy, Sam’s always willing to help friends with great marketing ideas -- helping me explore new directions for my work and improve my web site.”

“I’ve worked with a lot of clients and Sam has always had the rare ability to work out the complex relationships between design, technology, and business to produce really great solutions for Dell. I wish all my clients were that good.”, says Mark Rolston, VP of Creative, frog design. (frogdesign.com)

“Working with Sam during the last eight years, he is one of the best I know at driving business results with technology.” states, Mike Rosenfelt, Partner, Impact Ventures (Austin, Texas) and Founder, Powered Inc. (impactvp.com)

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The views expressed on this website/weblog are mine alone and do not necessarily reflect the views of my employer.