I was up late last night watching Denver play the Lakers. Kobe Bryant had 40 points out of 108 (1 assist) in another loss for the Lakers.
What struck me was when one of the commentators said, "When Kobe distributes the ball he expects the teammate to convert. He doesn't do that much because he doesn't trust his teammates." (paraphrasing). How much trust is on that team? Contrast the culture of the Lakers to that of Chicago and Jordan -- didn't Pippen, Kerr, Horace and others play a more critical role than it seems others on the Lakers are playing. In the end, is it any wonder why the Lakers TEAM is losing?
I played pick up basketball the other night at the gym. We had a team with two Kobe Bryants. Soon, my other two teammates realized how this game was going, and soon we had four Kobe Bryants. Then I came to the realization that if I wanted any satisfaction from this game, I will not pass either. So I launched a few up without one pass. Of course I made them, but that's beside the point!
The points of these stories are this: One person's action of selfishness or lack of integrity effects others. Effects the system.
In a company, for example, hiring one low integrity person in a culture of high integrity individuals can effect the rest (depending on the 'presence' or position of that person). Watch the movie "Enron: The Smartest People In the Room". They talk about the declining integrity inside the company -- where it evolved to a point that decent people followed the declining integrity of others.
Keep a close eye on your corporate actions (which are made by individuals!). One unethical or slimy marketing or finance decision can lead to another, which can lead to another from another, and so on. Soon, your company's reputation is as low as its integrity.