This year the Word of Mouth Marketing Association is doing something completely different (disclosure: I'm on the board). It will be WOMM-U (Word of Mouth Marketing University), the first training-based conference full of case studies, operational cookbooks, and practical advice to make Word of Mouth Marketing work in your organization.
The tracks will include topics on
- Managing a blog program
- Activating WOM in Social Networks
- Building a Sustained WOM Program
- Measurement: The ROI of Fans
- Selling into the CEO
- ...and much more.
Keynote presenters includes my friend Joseph Jaffe (author of "Join the Conversation") and Jeffrey Graham, who leads research for NYTimes.
Join me at this unique conference, May 8, 9 in Miami. Register here.