Geoffrey Moore is the best selling author of Crossing the Chasm and Inside the Tornado. He will be in Austin on June 18th speaking to Texchange on the topic of “Provocation-Based Selling: How to Break-and-Enter Established Markets….Even in a Downturn.” This is the first time he has spoken publicly in Austin.
Texchange meetings are normally for members only, however this event is open to the public. This event will surely sell out, and this blog posting (along with Austin Startup) is one of the first mentions of this event outside of Texchange. Geoffrey Moore is one of the top speakers in the nation, and it’s pretty rare to get an A-list speaker in Austin. Take advantage of this rare opportunity, and sign up now before the event is sold out. [Update: already 1/3 sold out as of 5/12.]
When: June 18th, 6:30pm
Where: Austin Country Club
Cost: $60 for non-members
Register Here: http://tinyurl.com/4tch6c
Selling disruptive innovations requires a special approach as markets are self-organized to privileged incumbents and exclude challengers. The key is to win over the ever-elusive executive sponsor. Drawing on six years of experience as a venture partner at Mohr Davidow Ventures, Moore explains how start-ups have learned to get past the gatekeepers and capture the attention and support of line-of-business executives.
Geoffrey Moore is a co-founder and managing director at TCG Advisors and founder of The Chasm Group. He is the author of Crossing the Chasm, Inside the Tornado, The Gorilla Game (with co-authors Tom Kippola and Paul Johnson), and most recently Living on the Fault Line, each of which deals with a set of management or investor challenges posed by fast-changing, technology-enabled markets. He is a frequent contributor to business periodicals and a speaker at industry conferences. Geoffrey is a venture partner at Mohr Davidow Ventures, providing strategy advice and consulting services across MDV’s entire portfolio of early-stage investments.
p.s. and disclosure: I am President of Texchange, and this is my last event of the year!