Geoffrey Moore presented at Austin Texchange a couple weeks ago. It was a great event. A lot of buzz from 300 entrepreneurs and executives in attendance. His topic was "Provocative Selling: How to Break and Enter Markets...Even in a Downturn".
The biggest takeaway for me was that 'leads' don't work when selling something new in a downturn. You have to have the warm introduction and participation from executives, and create a sense that something is missing in the prospect's business without your solution.
Geoff gave me permission to link to his slides from our Austin Texchange site here.
Also see pictures from the event.
Incoming President Charley Dean (Silverton Ventures), Geoffrey Moore, and Sam Decker (outgoing Texchange President)
