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Marketing & eBusiness professional, author, 2 kids


Sam Decker is a recognized expert in eCommerce, word of mouth marketing, and direct marketing. A frequent speaker at marketing and eCommerce events and author of an award-winning marketing blog (, Sam brings more than 15 years of marketing and online retailing experience to Bazaarvoice. As Chief Marketing Officer, Sam is responsible for leading Bazaarvoice’s corporate marketing and PR.

Before joining Bazaarvoice, Sam spent seven years of leadership at Dell, Inc. in marketing, eBusiness, CRM, and customer-centricity. From 1999-2003, he led Dell's consumer web site, building into the largest consumer eCommerce site at $3.5B in annual sales, and established global best practices in merchandising, analytics, product management, and operations. Sam pioneered Dell's customer-centricity strategy and customer segmentation using Six Sigma methodology. Later he directed marketing for Dell's $1B+ installed-based marketing division, responsible for eBusiness, marketing communications and brand management. Before Dell, Sam spent more than six years leading marketing at B2C and B2B startups and became a pioneer in online community building. Prior to that, he consulted with companies such as Apple, Claris, Adobe, and Borland to help them develop word of mouth and loyalty marketing strategies.

Sam has authored two books on word of mouth and guerilla marketing, serves on the board of the Word of Mouth Marketing Association (WOMMA), is president of Austin Texchange, and serves on the board of advisors for the Web Analytics Association. He holds a BS in Business Marketing Management from California Polytechnic University.
Sam is originally from the California Bay Area, but the great barbecue, lakes, and friendly people make Austin his home. Away from work, Sam spends time with his top three priorities: his wife, three sons, and daughter. Sam aspires to one day enjoy an impressive collection of unused technology, get his money's worth out of Netflix, tap into a growing stack of unopened business books, and share ideas on his blog once in awhile for how to lead, live and market in a world where customers do the talking.


“Sam’s success is in large part due to his drive, great instincts and integrity --- must-haves for high tech companies to succeed today,” states Kirk Dando, founder Dando Advisors.

Jim Innes, notable Austin photographer ( says, “Although busy, Sam’s always willing to help friends with great marketing ideas -- helping me explore new directions for my work and improve my web site.”

“I’ve worked with a lot of clients and Sam has always had the rare ability to work out the complex relationships between design, technology, and business to produce really great solutions for Dell. I wish all my clients were that good.”, says Mark Rolston, VP of Creative, frog design. (

“Working with Sam during the last eight years, he is one of the best I know at driving business results with technology.” states, Mike Rosenfelt, Partner, Impact Ventures (Austin, Texas) and Founder, Powered Inc. (


The views expressed on this website/weblog are mine alone and do not necessarily reflect the views of my employer.


Family, Photography, Working out, Waterskiing / Wakeboarding, Reading, Movies, Technology, Marketing, Finance, Small Business