Here's a recent article I wrote for Dell Insight Magazine about a six-step process for prioritizing Web/Ecommerce initiatives...
From Here to Priority
http://www.dell.com/downloads/global/power/di4q03-05.pdf
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Recent Posts
- MY BLOG HAS MOVED to www.deckermarketing.com
- Analyzing Groupon Profitability (7 Factors for Group Buying Success)
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BOOKS YOU MUST HAVE
Harry Beckwith: What Clients Love: A Field Guide to Growing Your Business
Malcolm Gladwell: The Tipping Point: How Little Things Can Make a Big Difference
Rick Warren: The Purpose-Driven Life: What on Earth Am I Here For?
Patrick M. Lencioni: The Four Obsessions of an Extraordinary Executive
Patrick M. Lencioni: The Five Temptations of a CEO: A Leadership Fable
Patrick M. Lencioni: The Five Dysfunctions of a Team: A Leadership Fable
Seth Godin: Purple Cow: Transform Your Business by Being Remarkable
Daniel Goleman: Primal Leadership: Realizing the Power of Emotional Intelligence
Jim Collins: Good to Great: Why Some Companies Make the Leap... and Others Don't
Marcus Buckingham: First, Break All the Rules: What the World's Greatest Managers Do Differently
Larry Bossidy: Execution: The Discipline of Getting Things Done
David Marcum: egonomics: What Makes Ego Our Greatest Asset (or Most Expensive Liability)
Jim Collins: Built to Last : Successful Habits of Visionary Companies (Harper Business Essentials)
Malcolm Gladwell: Blink : The Power of Thinking Without Thinking